This paper aim to discuss ambiguity of values, questioning ethical, power relations, moral issues which sit uncomfortably for anthropologists who take position as environmental consultant in neoliberalism economy era. A situation that requires her/him to twist the meaning of “putting the people first”, while at the same time continuously self-questioning: who has the right to translate their money into what sorts of meaning? (Graeber, 2012).
The neoliberal economic system has created a market-driven world in which states and corporations both promote the commercialization of nature, and consultants serve as multidisciplinary scientists. An Environmental Consultant provides assessment and advisory services for their clients on matters regarding the management of environmental issues. They are generally hired by consultancy firms, which are hired by the public sector or commercial organizations.